Wagler Steel

waglersteel.com
Metal Roofing & Siding โ€” Pennsylvania / Mid-Atlantic Region
CometSync
SEO Performance Report
Data Source: DataForSEO
Market: United States (Google)
Generated: March 6, 2025
Domain Performance Overview
194
Domain Rank
4,434
Organic Keywords
18,810
Est. Monthly Traffic
$174K
Traffic Value (USD)
34
Pos. #1 Rankings
631
Top 10 Rankings
206
Total Backlinks
110
Referring Domains

๐Ÿ“Š Ranking Position Distribution

Position 1
34
Pos. 2โ€“3
117
Pos. 4โ€“10
480
Pos. 11โ€“20
819
Pos. 21โ€“30
602
Pos. 31โ€“50
872
Pos. 51โ€“100
1,510
631 keywords rank in the top 10 โ€” strong foundation for high-intent traffic conversion.

๐Ÿ”— Backlink Profile

Total Backlinks 206
Referring Domains 110
Dofollow Links 106
Nofollow Links 100
Referring Main Domains 108
Broken Backlinks 0
Broken Pages 10
Spam Score 16 / 100
Domain Rank 194
Top Link TLDs .com (144), .info (6), .org (4)
Key Opportunities

๐Ÿš€ Growth Opportunities

โœ“ 34 #1 Rankings โœ“ $174K Traffic Value ๐Ÿ“ˆ 819 Keywords at Pos. 11โ€“20 (quick wins) โš  10 Broken Pages โ€” fix for SEO ๐Ÿ”— Build more dofollow backlinks โš  48% of backlinks are nofollow ๐Ÿ“ Strong local presence (PA, MD, DE) โœ“ Low spam score (16/100)
Top 50 Organic Keywords
# Keyword Position Search Volume Ranking URL
1wagler steel#1590waglersteel.com/
2step by step metal roof installation#1210/blog/how-to-install-metal-roofing/
3step-by-step metal roof installation#1210/blog/how-to-install-metal-roofing/
4burnished slate metal siding#2170/colors/burnished-slate-metal-siding/
5interior metal panels#1140/uses/interior-steel-siding/
6ash gray metal building#1140/colors/ash-gray-metal-roofing/
7pewter gray metal roof#1110/colors/pewter-gray-metal-roofing-and-siding/
8pewter gray metal roofing#1110/colors/pewter-gray-metal-roofing-and-siding/
9metal roofing delaware#1110/locations-we-serve/delaware/
10metal siding trim profiles#1110/metal-roofing-accessories/metal-trim/
11f j channel#2110/product/fj-channel-trim/
12metal roofing pennsylvania#190waglersteel.com/
13gallery blue metal siding#190/colors/gallery-blue-metal-roofing-and-siding/
14burgundy siding#290/colors/crinkle-finish-burgundy-metal-siding/
15board and batten siding how to#290/blog/how-to-install-board-and-batten-siding/
16crinkle metal roof#290/colors/crinkle-charcoal-metal-siding/
17clay color metal building#290/colors/clay-metal-roofing/
18interior metal wall panels garage#150/uses/interior-steel-siding/
19best way to install a metal roof#150/blog/how-to-install-metal-roofing/
20how to clean metal siding#150/blog/how-to-clean-metal-roofing-and-siding/
21metal siding sizes#150/uses/metal-siding/
22interior garage siding#150/uses/interior-steel-siding/
23metal trim profiles#150/metal-roofing-accessories/metal-trim/
24metal roofing york pa#170/locations-we-serve/pennsylvania/york/
25metal roofing md#170/locations-we-serve/maryland/
26metal siding interior#170/uses/interior-steel-siding/
27metal siding for interior walls#170/uses/interior-steel-siding/
28pewter gray metal#170/colors/pewter-gray-metal-roofing-and-siding/
29polar white metal building#170/colors/polar-white-metal-siding/
30crinkle metal siding#130/colors/crinkle-charcoal-metal-siding/
31black crinkle metal roof#170/colors/crinkle-finish-black-metal-roof-panels/
32best cleaner for metal siding#270/blog/how-to-clean-metal-roofing-and-siding/
33crinkle finish metal roofing#270/colors/crinkle-charcoal-metal-siding/
34blue steel siding#240/colors/gallery-blue-metal-roofing-and-siding/
35best tool for cutting metal siding#240/blog/6-essential-metal-roofing-tools/
36ultra vent#140/product/ultra-vent/
37batten installation#130/blog/how-to-install-board-and-batten-siding/
38clean metal siding#130/blog/how-to-clean-metal-roofing-and-siding/
39cleaning metal siding#230/blog/how-to-clean-metal-roofing-and-siding/
40board and batten starter strip#230/blog/how-to-install-board-and-batten-siding/
41metal roofing installation procedure#130/blog/how-to-install-metal-roofing/
42brown metal roof colors#2110/colors/brown-metal-roofing/
43crinkle metal roofing#290/colors/crinkle-charcoal-metal-siding/
44polar white metal siding#150/colors/polar-white-metal-siding/
45ash grey and burnished slate metal building#240/colors/ash-gray-metal-roofing/
46metal siding interior walls#170/uses/interior-steel-siding/
47metal roofing installation procedure#130/blog/how-to-install-metal-roofing/
48crinkle finish black metal roof#170/colors/crinkle-finish-black-metal-roof-panels/
49brown metal roofing colors#2110/colors/brown-metal-roofing/
50metal trim profiles exterior#150/metal-roofing-accessories/metal-trim/
Top Competing Domains (Organic Overlap)
# Domain Shared Keywords Competitor Traffic Their Keyword Count Overlap Strength
1 westernstatesmetalroofing.com 2,838 16,005 2,838
High
2 homedepot.com 3,447 17,118 3,447
High
3 lowes.com 2,891 15,334 2,891
High
4 menards.com 2,420 5,820 2,420
Medium
5 youtube.com 4,128 18,320 4,128
Very High
6 reddit.com 3,455 16,621 3,455
High
7 pinterest.com 2,520 5,046 2,520
Medium
8 facebook.com 3,940 16,781 3,940
High
9 instagram.com 2,548 12,510 2,548
Medium
โšก Key insight: Wagler Steel's primary niche competitor is westernstatesmetalroofing.com with 2,838 overlapping keywords. Outranking them on high-volume terms like "metal roofing [state]" and color/product pages represents the biggest near-term traffic opportunity. The presence of YouTube, Reddit, and social platforms as competitors signals significant informational content demand in this niche.
On-Page Analysis

๐Ÿ” Technical & On-Page Status

HTTPS / SSL โœ“ Secure
Broken Pages (4xx/5xx) 10 pages detected
Broken Backlinks 0 โ€” clean
Crawled Pages 442
Internal Links 14,313 total
External Links 2,095 total
CMS / Platform LiteSpeed Server
Server Location United States
โš  Action Required: 10 broken pages detected. These should be audited and either restored, 301-redirected to relevant live pages, or removed from sitemaps. Broken pages waste crawl budget and may impact rankings for linked keywords.
Executive Summary

๐Ÿ“‹ Overall Assessment

Wagler Steel has built a strong organic SEO presence in the metal roofing and siding niche for the Mid-Atlantic US market. With 4,434 ranking keywords, 34 #1 positions, and an estimated $174,000 monthly traffic value, the site demonstrates excellent content strategy execution โ€” particularly across color pages, location pages, and how-to blog content.

The biggest growth lever is the 819 keywords currently sitting at positions 11โ€“20. These are already ranking โ€” pushing them into the top 10 through content improvements, internal linking, and targeted link acquisition would directly increase qualified traffic and lead volume.

Backlink growth is the primary off-page gap. With only 110 referring domains and nearly half of all backlinks being nofollow, a focused link building campaign targeting industry publications, supplier directories, and regional business profiles would meaningfully improve domain authority and support keyword ranking improvements.

โœ… Strong content strategy โœ… 34 #1 rankings โœ… Clean backlink profile ๐Ÿ“ˆ Push pos. 11โ€“20 to top 10 ๐Ÿ”— Build dofollow backlinks โš  Fix 10 broken pages